Rewind the clock 30 years ago and imagine someone saying, “Hey, did you know that I can hail a cab right from my phone?” I’m guessing your reaction would be one of disbelief and you might even call the person crazy! Fast forward to today and millions are now using their phone to order a ride.
A Better Way
This idea of hailing a cab with a smartphone app has not taken a lot of time for people to get used to. Uber took advantage of the popularity of taxis while greatly improving the user experience by providing service in areas where old-school taxis don’t line up at the curb. (Why didn’t I think of that?)
In 2010, Uber founded a location-based ride-share service out of San Francisco, California, to analyze how the market would receive such an idea. The results were extraordinary and from there the business took off! Uber is now in over 50 countries and millions of individuals get rides daily directly from an app on their phone.
A New Industry Is Born
In 2012, Uber’s principal competitor, Lyft, commenced its service and has also adored considerable success. These two businesses are currently the leaders in this budding industry, but there will certainly be many other businesses that will put their own spin on the concept and snatch a portion of the market.
You Use Your Phone, Of Course!
So how does this new service function? It’s smoother than you may imagine. Simply download one of the company’s apps, set up an account, and then you’re ready to schedule a ride. From the app, you pay the driver and designate your drop-off location. The app even calculates the cost of your trip beforehand so you know exactly what to expect. The driver will arrive at your location, pick you up, and then drop you off where you’ve specified. It’s as easy as that.
The Demise of the Conventional Taxi?
This new way to taxi is starting to become the norm. What do you think about it? Have you used these apps to order a ride? Do you think the old-school taxi will die out? We welcome your comments.
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